Our Team

John Hartman, CEO and Co-Founder

John began his career at Accenture in NY working on organizational strategy and M&A. After leaving he was involved in a number of tech startups from four people in a loft to rapid growth companies going public. Most recently he was the co-owner, President and CMO of Piston, a marketing and technology company. Piston was named the iMedia Small Agency of the Year in 2014, 2015, 2016 and was acquired in 2015. John was named the iMedia Agency Marketer of the Year in 2016. John holds Masters' Degrees in Higher Education & Human Development and in Business, both from The Ohio State University. LinkedIn


Kendra Markle, CTO/CPO and Co-Founder 

Kendra is a technology, product development and behavior change expert that has taught classes in healthcare technology innovation at both Stanford and MIT. Her prior work includes the Stanford Prevention Research Center and the Stanford Behavior Technology Lab. She also served as Director of Patient Wellness Innovation at Kaiser Permanente, Santa Rosa Medical Center and as a consultant to many startups.  Kendra holds an bachelor’s and master’s degree in Bio-Electrical Engineering and Computer Science from MIT. LinkedIn


John Johnson, PhD 

John is Professor Emeritus of Psychology at the Pennsylvania State University. Dr. Johnson is a recognized expert on computerized psychological measurement. Over a million people have completed versions of his on-line personality tests. He holds a PhD in Psychology from Johns Hopkins University. LinkedIn


Natalie Martin 

Natalie has over 25 years of experience in the health care and technology fields. Natalie is the founder and owner of Elevation Health Partners, a California-based Women Owned Small Business (WOSB) healthcare consulting firm. Elevation Health Partners works with its clients to embed and institutionalize best practices for sustained and meaningful impact to patient care. Natalie holds an MBA from the Wharton School of Business. LinkedIn


Our Partners:

NexCubed - The leading digital healthcare accelerator https://nex3.com/


The Design Lab at UCSD - https://designlab.ucsd.edu/


Our Advisors:

Hal Hirshfield, Ph.D. - Professor at UCLA and leading expert in digital coaching.

Eric Hekler, Ph.D. - Director, Center for Wireless and Population Health Systems at UCSD.

Jennifer Taylor, Ph.D. - Postdoctoral scholar at the UCSD Design Lab - expert in Nutritional Biology.

Andrew Swain - Former CFO of Airbnb.

Brian Mesic - Tech-focused VC and Managing Partner of Ankona Capital Partners.

Jeff Wolfe - Founder and CEO of Crowdrise, acquired by GoFundMe.

Steve Van Praagh - Founder and COO of ClickPay, acquired by RealPage (NASDAQ:RP)